Hi! 👋🏾
I’m Deborah Choi.

I’d love to be your new business coach.

As an award-winning 6x founder, it’s a privilege for me to help fellow founders grow and succeed. A coaching session with me is non-judgemental, constructive, empathetic and energizing.

I’m a Managing Director at Founderland, Europe’s fastest growing community for the most under-represented founders. I’ve been in team, product and program leadership positions at startups and publicly traded companies since 2003. I’ve founded six companies (sold one), raised venture capital, and have been a sought after advisor and consultant to 100’s of fast-growth startups across Europe, South America and Asia.

How I can help you.

Like any coach, I have my sweet spots. There are a few core topics I’ve helped people explore with success, especially with questions like: “I want to understand why I keep getting in my way” or, “I’ve got an idea that feels really big, and I’m trying to figure out where to start”.

Client Testimonials

Testimonials

“Deborah genuinely cares about her client´s success and will support you to succeed. Having sessions with her felt like working in a team aiming to reach the same goal: launching my very first business as a solo founder.” — Lucas

"I experienced time and time again when speaking with Deborah her gift to see things beyond the shallow level and to probe me on the hidden intentions that lay behind certain actions and thought patterns… Our sessions helped me to take the right action and see through some of my patterns that don't serve me." — Annabel

"Deborah had an innate ability to reflect aspects of myself and my experiences that I couldn't see on my own… Her broad and diverse experience created a garden of wisdom that I’ll carry with me throughout my entrepreneurial journey." — Kim

"Deborah's coaching was exactly what I needed - a perfect blend of challenge and support that helped me refine my business plan and build my self-assurance. Her approach was both insightful and empathetic, providing not only practical advice on strategy and goals but also addressing the personal aspects of entrepreneurship… I'm convinced that my business would not have reached its current level of success without her guidance and continued support." — Katie